So here's me strolling in to the LCBO and poking around in the Ontario section, looking for a few bottles to bring to Thanksgiving dinner on Sunday. I don't know if you've seen them, but the "Cellared in Canada" signs are now lettered in white on a bright red background. Kinda hard to miss, so I'll give them props for that.
Then I see a "VQA" sign done up in the same white-on-red motif. Over a shelf that *maybe* has a dozen bottles of true VQA, but is mostly stocked with Maria Christina wine-in-a-box and other similar CIC aberrations. WTF???? Is it so hard for LCBO staff to keep the two apart? And I'm not making mountains out of molehills, here. This wasn't just a case of the VQA and CIC sections being side-by-side, no, we're talking completely non-VQA, international blends taking up precious real estate under the VQA banner.
No wonder the public is so confused.
On the bright side of things, MP Kim Craitor sent an open letter to Ted McKeen, Ontario Minister for Consumer Services, calling for changes to government policy regarding the province's wine industry. The letter addresses everything from the CIC issue to the over 9,000 tonnes of local fruit that will likely remain unsold at the end of this harvest. Way to go, Craitor.
And in response to public outcry, Hillary Dawson, president of the Wine Council of Ontario, has been inviting members of the industry and the media to join the Council's Industry Working Group on Label Clarity. (Mind you, I *still* haven't received MY invite.)